| Real Benefits |
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| Apply measurement data to gain the benefit of higher profits.
Measurability can deliver higher performance at lower costs.
Information and data collected by web visitor id can help
you to adjust your web pages so that visit times and hits are
maximized, increasing sales and decreasing your
pay per click advertising costs per $ of sales. |
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| Quick Links |
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| Web Software from Biz Solutions, Inc |
| BENEFITS |
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Web Visitor ID analyzes visitor footprints at your website and as a result you can improve
performance. |
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| We have tested web visitor id to check the benefits:
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Results:
Sales?
Unit sales increased by 53%!
Pay per click advertising costs? Decreased by 25%.
How 1?
By reading the keywords used by visitors you can adjust the first images, product selections and recommendations that visitors see when they land on your website to catch their immediate interest.
How 2? You can measure changes in visitor interest by tracking genuine visitor counts and percentages, a unique intelligence provided by Web Visitor ID.
How 3? By analyzing genuine visitor interest by City or Country you can adjust pay per click advertising filters and make your adverticing more focused and cost effective,
How 4? By identifying return visitor IP addresses you can supply recommendation pages when they return to your website which offer related buying choices.
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- You can read every keyword entered by visitors landing on your website. Monitor the range of products or services your visitors are searching for, optimize your landing page to meet this revealed demand flow.
- Understand exactly what longer stay visitors are searching for by reading keywords used by this potentially valuable group of visitors, adjust your web site to meet this revealed demand flow.
- Keep your Genuine visitors report under constant review, optimize your website "Calls to action" to provide immediate focus on exactly what longer stay visitors are searching for.
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- View changing keyword trends and continually adjust the first images visitors see when they land on your website to make it more likely they will stay and look.
- Use the Returning visitor report to identify their buying decisions and offer related choices on recommendation pages when they return.
- Use the Add URL feature to experiment with different web page presentations and "Calls to action". Measure which layout attracts higher numbers of longer stay visitors.
- Use the Country Stats report to analyze which Countries which deliver higher rates of longer stay visitors. Adjust pay per click advertising geographic controls to eliminate wasteful advertising spending.
- Use the Add Username feature to enable your marketing, sales, legal, accounting and management colleagues to all keep track of visitors, keywords, genuine and returning visitors landing at your website.
- Apply the collective intelligence of your workteam to improve performance based on shared information provided by Web Visitor ID.
- Use the Memory feature to add IP addresses of customers and third parties that are important to your business so that visits from these contacts can be tracked.
- Use the Search records feature to drill down to City level for sales leads, identify how frequently named visitors land at your website.
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| *WEB SITE OPTIMIZATION |
We make no claims whatsoever regarding performance improvements that you may achieve using Web Visitor ID other than to report that we have applied Web Visitor UD optimization to a web site under our management control (not this website)
following exactly the same steps described on this page and we achieved the results shown.
Changes in website performance and advertising cost efficiency can be achieved by using the visitor information revealed within your Web Visitor ID account to make adjustments to your website landing pages that match visitor searches more closely.
We achieved a substantial increase in monthly sales (May 2007 > April 2007) of +53% units sold by reading the keywords used by genuine visitors* landing at our website and gaining better understanding of exactly what these visitors were searching for.
We made simple adjustments to the banners and content at the very top of our landing pages to emphasis promotional messages that matched search content much more closely. Our Genuine visitor rate improved by 45%.
Using the Country Stats report we restricted our pay per click advertising to only those Countries which provided high numbers of Genuine visitors, reducing our effective pay per click advertising costs by 25%**.
*You can define genuine visitors any way you want within your Web Visitor ID account by selecting minimum visit time or minimum number of minimum hits. When a visitor spends longer than your minimum time or clicks more than your minimum number of page views,
their visit and keywords appear in your Genuine visitor report. You can measure web page improvements in the Counters report which also supplies the Bounce rate.
With Web Visitor ID you can analyze improvements in average visit times, average hits (page views), genuine visitors, return visitors, bounce percentages.
** To optimize pay per click advertising costs apply results from the Country stats report and focus advertising resources on Countries which deliver visitors with the highest stay times or higher page view counts. Use Google & MSN Country filters or Yahoo Continent filters to improve advertising efficiency.
Every web site is different and the potential for improvement varies considerably. Your website may have no opportunities for improvement or gain in advertising cost efficiency, or Web Visitor ID may not provide the information you require to achieve such improvements.
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